About Delicious Israel

Delicious Israel’s personalized walking, travel and cooking tours introduce traveling foodies and culture-seekers to authentic Israeli lifestyle. On our tantalizingly tasty adventures, we hear from the brothers running a third-generation Turkish family-owned deli on Levinsky Street, we taste shakshuka at a private Yemenite home nestled next to Shuk HaCarmel, and we learn about the origins of different spices from the immigrants who brought them to Israel. We introduce travelers to Israel at its purest: Israel freshly squeezed. Israel newly baked. Israel raw.


About the Founder

Founded in 2011 by former attorney and yoga instructor, Inbal Baum, Delicious Israel’s intimate culinary crusades have since taken the lead as one of the country’s most enticing ways to explore what it truly means to be an Israeli by engaging with those who call the holy land home.  

After working as an attorney in New York City, years of Jewish and Israel-related organizational work and consulting in the private and public sectors, Inbal left behind the desk jobs and immigrated to Israel in 2009 to follow her entrepreneurial heart and passion. As an amateur chef (with a specialized focus on ice cream-making) and yoga instructor, Inbal is always excited for her next food and yoga adventure—in Israel and around the globe.

"A truly amazing experience. Even though the reviews had given us exceptionally high expectations, these were still surpassed. We loved the tour and Inbal was a truly brilliant guide".

Delicious Experts

Moran Broza was trained as a chef in South Africa and has been traveling the world and feeding people through the kitchen and with her passion for food since, including in the educational arena, through her entrepreneurial endeavor - Be. Having worked as a chef, business manager and consultant in South Africa, Europe and Israel, Moran is excited to be home sharing her love for Israeli cuisine (its origins, history, and flavors) and is excited and proud to share her foodie knowledge with anyone who will listen. She eagerly looks forward to meeting you so that she can share her favorite local spots with you!  

"You'll be thrilled. Excellent, interesting, generous. We were so fortunate to have Moran as our guide."

Judith Goldstein knew she was meant to work with food from the young age of 15 when she got her first job in a bakery. After receiving her second degree in Food Culture and Communications from the University of Gastronomic Sciences in Italy, Judith started a career as a writer in the food tech industry. Guiding food tours gives Judith the opportunity to share her two greatest passions - food and the urban magic of Tel Aviv.

"Having done food tours in many other cities, we had high expectations, and this ended up being one of the best we've ever done. Judith was so knowledgeable about food and Tel Aviv's history, and was also just a pleasure to spend a day with."

Ilana Butrimovitz's earliest memories are from spending time in her grandmother’s kitchen where she learned first hand how to cook traditional Sephardic food. After growing up in San Francisco (foodie haven) and graduating from the University of Washington in Seattle (eating all the fresh fish one could imagine), Ilana moved to Israel to pursue a master’s degree in Jewish Education and Jewish History in Jerusalem. Hooked on Israel, Ilana made Aliya in 2010 and has since been combining her passions of Israeli history and culture mixed with her passion for food. As a former resident of Tel Aviv's two main markets, she can’t wait to share with you her favorite eateries. Besides enjoying good eats Ilana has recently taken up surfing and is learning to play the banjo.

Rachel Myerson's passion for food sprung upon her after moving to Israel three years ago from the UK, when she discovered the creative joys of home cooking. Inspired by Jewish traditional dishes, abundant local produce and travelling around the globe, she has found unexpected joy in exploring cultures through the food that they eat. As a freelance journalist, Rachel considers herself one lucky lady to be able to research and write about food, then share her findings with all of you!

"A wonderful and informative tour, linking the melting pot of cultures and their food/cuisine that makes Israel so special. Our guide, Rachel, was not only knowledgeable but her wonderful nature made this tour even more fun. Our tastebuds and minds were definitely awakened!" 

Harry Rubenstein's culinary journey began with a steady diet of pastrami and Cel-Ray, before a "food awakening" at an Indian restaurant in upstate New York sent him searching. Fast forward 20 years, and Harry, a father of 3 from Modi’in, has left the marketing world after two decades staring at a computer screen to chase his dreams of lemon tarts, macarons, and homemade Nutella that you don’t buy at the store. When he's not slaving (and eating) his way through his pastry chef classes at Bishulim, The Israeli Academy of Culinary Arts, he's baking bagels and bialys and researching (and baking) lost Jewish desserts. 


Delicious Operations


Jared Erman grew up in the kitchen. For as long as he can remember he would help his father prepare family meals, be it on a grill, in the oven (standard or Dutch), or even in a wok. After studying marketing and entrepreneurship at the University of Arizona he spent over two years working at an investing firm in Tucson, a world city of gastronomy. As the Excel/Sheets ninja, Jared will marry his passion for food with his skillz for finances. Jared is a Fourth Degree Master Instructor in the Korean-American martial art of Modern Tang Soo Do, and served as the University of Arizona’s head coach for six years. Perhaps one day he’ll combine his love of food and karate and become a hibachi chef.