At Delicious Israel we consider ourselves hummus experts, but if there is ever a time to use the word ‘flabbergasted,' this is it.
The culprits? Foodie start up Delighted By and their “sweet hummus”. Seemingly a contradiction in terms, dessert hummus is a chickpea-based spread available in flavours such as Choc-o-Mint and Snickerdoodle.
We owe it to hummus to break this beast down, so let’s debate; sweet hummus: yay or nay?
Yay: Backed by experts.
Delighted By’s hummus just earned itself a $600K investment by Mark Cuban after appearing on Shark Tank. Clearly he thinks their venture is worth his dough.
Nay: True experts appalled.
What constitutes hummus abroad (edamame, red pepper, we’re looking at you), cannot be considered authentic. Hummus relies on a few core ingredients: chickpeas, tahini and lemon, and is only available plain, chunky (masabacha), or adorned with fava beans (ful). Countries around the Middle East may eat hummus differently, but all agree that it is a savoury dish.
Delighted By’s hummus is purportedly very tasty. Likened to a brownie batter consistency, it is a natural, healthy(ish) snack.
Nay: Classic hummus is tastier.
Hummus means ‘chickpea’ in Arabic, a true hummus will let the flavour shine through, not hide it with cinnamon and chocolate.
Yay: Sweet tahini.
Whilst sweet hummus isn’t a “thing," sweet tahini is. Halva is simply a mix of tahini and sugar, and Israelis regularly add a swirl of silan (date honey) or chocolate to their tahini. Hmm…seems only a hop, skip and a jump away from sweet hummus.
Ultimately, we have yet to be converted, but we’re big believers of “never say never," so watch this space.